Facilitated educational “Wine 101”, “Bourbon 101”, etc classes and other events in key accounts. Merchandised and executed, in compliance, category resets, features, planograms, in-store end-caps, stack, and rack programs for national and regional accounts. Placed an average of 30 new Points of Distributions on priority brands and brand launches. Created and implemented 8+ monthly custom POS materials to merchandise displays boost brand engagement and sales. Maintained an average of 85% achievement on priority core brand volume goals. Use industry market information (Nielson, IRI, etc) to recommend and reinforce strategic recommended buys. These schematics not only present a flow chart for the particular merchandise departments within a store layout but also show which aisle and on what shelf an item is located. Achieved a monthly average of $250,000+ in sales revenue. A planogram is a visual diagram, or drawing, that provides details on the placement of every product in a retail store. Wine Estates, Treasury Wine Estates, and Sazarac North America. Achieved 10%-45% increase in volume year over year for key strategic partners like Campari, Fifth Generation, St. Finished the year with 5.6% revenue growth in assigned accounts, besting the division goal of 5.4%.
(Wal-Mart experience, including the transition to centralized replenishment) Managed over 71 different on- and off-premise CPG accounts from small to large independent, chain, and specialty retail stores.
